Lauren GoldbergOct 24, 20184 min readEight Mistakes to Avoid to Win at RetailAfter working with many retailers over the past 15 years, I’ve been exposed to visionary players and retailers who are struggling to make...
Lauren GoldbergAug 21, 20184 min readFive Contenders to Benefit Most from Toys 'R Us' DemiseToys ‘R Us did not go out of business due to a lack of demand for toys. In fact, per NPD, US & Global toy sales increased 1% in 2017. In...
Lauren GoldbergAug 16, 20181 min read5 Ways to Win in Today's Retail Landscape - INFOGRAPHICAs a follow up to yesterday's blog post "New Store Concepts Breathe Life Into Established Brands", here is a companion infographic that...
Lauren GoldbergAug 7, 20185 min read6 Ways to Use Digital Marketing to Drive Retail SalesThere’s no other way to say it: We’re living in a digital world. And marketers are responding. In 2018, marketers are shifting their...
Lauren GoldbergJun 20, 20182 min readI Want It Now! How Instant Gratification Is Now Tablestakes For RetailersIn the words of the legendary Veruca Salt “I don’t care how, I want it now!” Veruca, who has taught countless children the downfalls of...
Lauren GoldbergJun 19, 20182 min readThe State of Retail – Lauren’s TakeNewsflash – Retail isn’t dead. There is article after article decrying the “apocalypse”, “the death of retail” or that everything is...